About Alfred

The team building trusted travel planning.

Alfred exists to close the gap between travel inspiration and a trip people can actually plan, edit, and take toward booking with confidence.

Our mission

Give travellers their time back.

Travel planning moved from traditional agents to fragmented tabs, chats, and spreadsheets. Alfred is built for the next step: structured plans that stay useful as the trip takes shape.

Why Alfred exists

We believe good travel planning should feel clear, not chaotic. Alfred brings the people travelling, the destinations, the pace, and the practical decisions into one place.

The result is not just a list of ideas. It is a trip you can understand, adjust, share, and take toward booking.

The product promise

  • Start with the traveller — plan around the people and preferences that matter.
  • Keep the plan visible — make route, timing, and itinerary decisions easier to review.
  • Move toward action — take a considered plan toward booking when it feels right.
In the press

Independent coverage of Alfred.

Coverage of Alfred’s product, planning philosophy, and the gap between inspiration and execution.

Startup Daily

Coverage of Alfred Travel’s AI planning and booking ambitions.

Read article →

Travel Daily Media

Coverage of Alfred’s product features and travel-planning expansion.

Read article →

Travel Daily Media

Launch coverage of Alfred as an AI itinerary platform.

Read article →

The Brand Beat

Billy Chan on why travel needs a stronger bridge between inspiration and execution.

Read article →
The team

Built from travel, technology, and payments.

Alfred is being built by a team with experience across travel, technology, finance, payments, and emerging platforms.

Billy Ka Keung Chan

Billy Ka Keung Chan

Co-founder and CEO

Experience across travel, payments, blockchain, and global travel technology, including Expedia, Travelport, American Express, SWIFT, and OSL.

Andy Kwong Ching Tsang

Andy Kwong Ching Tsang

Co-founder and CTO

Technology leadership across finance, insurance, blockchain, and enterprise systems, including Goldman Sachs, Jardine Insurance, and OSL.